If you feel a bit behind the times when it comes to SEO and
social media, I can’t blame you. I read the news every day, adjust my company’s
and clients’ strategies regularly and still feel behind. That’s because trends
never stay the same for very long, and there are always new ones emerging to
challenge the status quo.
1. Live
video and real-time engagement
There’s no question that video content is on the rise, in
popularity and significance. Users have faster, more mobile internet
connections, and the flood of written content on the web has left users hungry
for something more visually engaging. Beyond that, live, in-the-moment content
is becoming more important in the social realm thanks to mobile experiences and
constant communication. These two trends together are facilitating the rise of
live-streaming video, which is being promoted by most major social media
profiles, and you can expect it to grow in both streaming and viewing figures.
2. Digital
assistants and voice search
Digital assistants like Siri and Cortana have been steadily
growing in sophistication and user adoption for the past several years, and now
a new kind of digital assistant is emerging -- the home unit. Amazon Alexa and
Google Home are just two examples of how voice search is gradually gaining
significance in our daily lives. What does this mean for search? It means an
even lower focus on short, core keywords, and a higher focus on long-tail
keywords and on conversational, colloquial types of searches. You will have to
adapt your content accordingly.
Author: Jayson DeMers
Getting your online business meeting with success is entirely a different proposition altogether. The rules of play for business promotion in real-life businesses never apply here.
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